About Us
Varofoods was born from the passion and vision of British-Nigerian husband and wife duo, Omamo and Elizabeth Binitie, who founded the company in 2011. As pioneers in the UK's food and drink sector, their mission is to "Spread the Love for Nigerian Cuisine to the UK and the rest of the world," a journey that began with the realization that authentic Nigerian flavours were underrepresented in convenient, ready-to-eat formats.
Omamo Binitie, a certified management accountant with a rich history of innovation across various industries, alongside Elizabeth, whose background in technology and strategic marketing has honed her insight into consumer needs, together they form a formidable team. Their shared commitment to culinary excellence and innovation is evident in Varofoods' flagship offerings. The couple introduced the world to its first microwaveable Jollof Rice, a product that encapsulates the vibrant essence of Nigerian cooking, ready to enjoy in just two minutes. This ground-breaking product, complemented by our range of Jollof Hot Sauces, allows everyone from busy professionals to curious foodies to indulge in the rich flavours of Nigeria effortlessly.
Understanding the fast-paced lifestyle of our consumers who seek both authenticity and convenience, we have meticulously crafted our products to bridge the gap between traditional recipes and modern-day demands. Elizabeth's deep understanding of the dynamics of time-poor yet quality-focused consumers has driven the development of products that are not only quick and easy to prepare but also maintain the authenticity and depth of traditional Nigerian flavours.
Our journey began with Varo Moinmoin, launched in 2013, an innovative ready-to-eat dish that set the stage for the Varo Jollof Rice introduced in 2014. Since then, our range has expanded, first gaining traction in Tesco and subsequently being listed in Asda by July 2016. Each product we develop continues to build on our legacy of combining tradition with innovation.
Looking to the future, Omamo and Elizabeth are brimming with ideas for new products that promise to continue revolutionizing how UK consumers experience Nigerian cuisine. With plans to expand our offerings, Varofoods is excited to bring more innovative culinary delights to your table in the coming years, ensuring that every meal is an adventure and a reflection of Nigerian culinary heritage.
We invite you to join us on this delicious journey, as we continue to innovate and celebrate the incredible tastes that Nigerian cuisine has to offer. Join us, and let's explore the vibrant tastes of Nigeria together with Varo!
